“Field Tested” immerses audiences in the field environments where Soldiers build confidence, teamwork, and skills for the Army and beyond
At a Glance
The U.S. Army’s new marketing campaign, “Field Tested,” immerses audiences in the real-world training environments where Soldiers gain hands-on experience and proven skills that prepare them to take on whatever comes next.
“Field Tested” speaks to young adults who are navigating an uncertain landscape by showing how Army training equips Soldiers with the skills, confidence, and resilience needed to succeed in any future.
Three headlining films follow real Army Soldiers through the field as they demonstrate leadership, problem-solving, and camaraderie while operating advanced technology including drones, geospatial systems, and coding tools, giving audiences a firsthand view of the Army’s training environments.
WASHINGTON, Aug. 31, 2026 — At a time when many young Americans feel uncertain about the future, the U.S. Army today announced “Field Tested,” a new marketing campaign that immerses audiences in the real training, discipline, and challenges that mold possibilities into capabilities and unshakeable confidence.
The latest chapter in the Army’s “Be All You Can Be” brand story, “Field Tested” immerses audiences in the field—the Army’s unmatched, real-world training environment where Soldiers learn by doing. The campaign shows how these experiences help Soldiers solve complex problems, lead under pressure, and rely on one another to overcome challenges.
“Young adults are entering a world defined by uncertainty—from a changing job market to rapid advances in AI—and many are looking for a tangible path forward,” says Brig. Gen. Scott C. Woodward, Army Chief Marketing Officer. “We cannot predict what comes next, but we can prepare for it. ‘Field Tested’ shows how Army training helps Soldiers build the confidence, adaptability, and skills needed to meet the changing demands of the battlefield and beyond.”
Through real Soldier stories and authentic training environments, “Field Tested” also highlights the Army’s modernization, showing evolving careers and capabilities, from drone operations and geospatial analysis to coding and intelligence.
Creative Approach to “Field Tested”
“Field Tested” offers an unfiltered view of how the modern Army operates by capturing training as it unfolds. The three films follow real Army Soldiers from the 3rd Brigade Combat Team, 10th Mountain Division at Fort Polk, Louisiana, operating in authentic environments, based on the real-world training that develops Soldiers into strong communicators, sharp problem-solvers, and unfailing teammates:
“The Field is the Teacher” follows Soldiers building real-world skills using drones, mapping technology, coding, and problem-solving in the field. The experience gained here prepares them to lead and operate under pressure wherever they go next.
“The Field Takes a Team” follows Soldiers coordinating across roles, relying on each other in the field, and building bonds that last beyond the mission. Working together, they learn to communicate, support one another, and move as one team.
“The Field Makes Us Stronger” follows Soldiers being tested by the terrain, cold, heat, night, and every obstacle the field puts in front of them. Each challenge builds the strength to handle whatever lies ahead.
“Some of the most profound lessons I’ve learned in the Army didn’t come from a briefing room, they came from the field,” says Gen. Christopher C. LaNeve, Vice Chief of Staff of the Army. “The austere environment is where we operate and strip away the non-essentials. The field builds the mental and physical toughness you need to endure the challenges of the battlefield. This campaign is a call to those ready to be tested.”
“Field Tested” combines multiple forms of media capture—including handheld and cell phone footage, digital photography, disposable cameras, drone cinematography, and documentary-style moments—so the camera behaves like a participant, capturing on-the-ground moments where real Soldiers operate advanced technology, solve problems under pressure, and support one another.
Where to Find “Field Tested”
“Field Tested” will connect with audiences nationally and locally through a mix of social, digital, gaming/streaming, and customized email channels, as well as high-impact media channels including Twitch, YouTube, Meta, Reddit, LinkedIn; broadcast platforms including Paramount, NBCU, and ESPN; and GoArmy.com.
For more information on “Field Tested” and opportunities available in the Army, visit GoArmy.com/FieldTested.
